Jonathan Normand worked 12 years in banking risk management before co-founding Codethic (2009), a good governance consulting firm. Co-founder of B Lab Europe in 2013, he has led the B Lab Switzerland foundation since 2017, developing the B Corp movement, promoting new legal frameworks and programs like Swiss Triple Impact, which now federates over 800 organisations in Switzerland. In 2024, he co-initiated the Swiss Impact & Prosperity Initiative (SIPI) to rethink national prosperity beyond GDP. An active university lecturer, he works to disseminate new economic models that are inclusive and regenerative, contributing to building a more sustainable and equitable economy.

B Lab is transforming the global economy to benefit all people, communities, and the planet. A leader in economic systems change, our global network creates standards, policies, and tools for business, who are leading the way. To date, our community includes +450 companies joining the SDG Swiss triple impact program; nearly 420 Swiss active certified BCorp and +8500 B Corps in over 80 countries and 150 industries; and more 300’000 companies managing their impact with the B Impact Assessment and the SDG Action Manager.